This is the 5th and final part of a series to help you clarify your website messaging
In part 4 we got clear on how to be a mentor to your customers. Part 5 looks into creating a step by step guide to make it super easy for your customer to commit.
To make it easier for our Avatar to make the final commitment to work with us or buy our product, we’re going to give them a step by step plan.
It’s not easy for most people to click that Buy now button unless they know clearly what’s going to happen when they do.
By adding a step by step plan outlining very clearly and simply what the process is we will alleviate any final fears the Avatar has about clicking that button.
We want to keep the steps to 3 or 4, although you could add up to 6 steps. Any more than that will just be confusing so keep it short.
An example:
- Book your appointment
- Meet with one of our staff
- We create a plan together for your success
This plan can be tailored to many different service based businesses.
A product based business might have:
- Identify your skin tone
- Decide on our A, B or C makeup palette
- Order it online and get it delivered to your door in less than 3 days
Now write your own step by step guide to working with you. You can use one for the homepage to broadly explain what you do, and one for each service.
