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Reindeer Riot

Reindeer Riot

Web Design | Graphic Design | Branding | Illustration

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Figuring out Customer Desire

This is part 2 in a series to help you clarify your website messaging

In part 1 we figured out who your customer Avatar is. Part 2 is about what your Avatar wants.

You may offer many products or services but first of all we want to nut out what the main desire of your Avatar is, that your business provides a solution to.

We want this to be:

  • Something simple and relevant
  • Have one single focus
  • Be relevant to human survival

Write down the answers to the following questions:

  1.  List all the things that your Avatar wants.
  2. What is the overarching desire? Simplify all the Avatars wants down to one main desire.
  3.  Make sure it fits within at least one main area of human survival – listed below:
  • Making money / Increasing revenue
  • Saving money
  • Saving time
  • Building community
  • Status
  • Giving back
  • Meaning

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Email: [email protected]

My whole life I’ve felt like I don’t get dealt My whole life I’ve felt like I don’t get dealt what I want, I get dealt what I need.
My life mantra, spotted at @ulrika_svensson80 hous My life mantra, spotted at @ulrika_svensson80 house, I still have that scrap of paper @charleybird8 !
Re-designing my own website is a bi-annual affair Re-designing my own website is a bi-annual affair #neverfinished

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