This is part 1 in a series to help you refine your website messaging.
In order to put ourselves in our customer’s shoes, we first need to know who they are.
We’re going to become great friends with the Avatar and see the collective customer base as one awesomely friendly person that we have a great connection with.
We will map out this fictitious person, draw out their family tree and work out which finger they prefer to pick their nose with. Ok, maybe that’s a tad far. And ew.
We want to make sure we position the Avatar as the star of the whole process. The hero of the story. The reason your business exists is to help the star shine as bright as it can. It is the primary purpose of your business. The secondary purpose is for the business to create an income for you and its employees. So many businesses get this the wrong way around.
Your business is the mentor for the star, the calm, sturdy voice in the back of the star’s mind reassuring it that it can overcome any obstacles and that it’s got what it takes to succeed. More about this in a later lesson.
Make up a name for your Avatar, and find a picture of someone you feel fits. It will help personify the Avatar and give you someone to speak to in your marketing.
It can help to picture an actual customer or client, if you’ve had the pleasure of experiencing a perfect match in your business in the past.
Write down the answers to the following questions.
- Fictitious name
- What gender are they?
- What age are they?
- What are their interests and hobbies?
- What do they do for a living?
- Where do they live?
- Where do they shop? (Certain stores, high end, op shop etc)
- How do they prefer to shop? (Online, in person etc)
- What kind of income do they have?
- What level of education do they have?
- What are their values?
- What social platforms are they on?